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 Post subject: Controversial 'poolside' ELR commercial
PostPosted: Thu Mar 06, 2014 10:57 pm 
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Joined: Wed Oct 17, 2012 4:23 pm
Posts: 28
The Cadillac's advertising director was happy it created so much controversy, likely from the people who thing they should be entitled to an ELR just like everyone who works hard and can actually afford one...

http://www.youtube.com/watch?v=qGJSI48gkFc

Quote:
For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'"


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